On March 26, 2020 Revolve launched Step Up Not Out – a campaign stressing the importance of staying home to help overcome the COVID-19 virus. Now that public health officials are slowly beginning to allow businesses to re-open while continuing to encourage people to social distance and practice advanced hygiene, Revolve is changing the narrative to shine a spotlight on the importance of supporting local, independent businesses.
The Step Up Not Out campaign received over 22 million impressions nation-wide through a robust social media campaign using Instagram, Facebook and Twitter; and supported by local, regional and national media vendors with probono television, radio, magazine, newspaper and digital advertising.
“Through the efforts of many, Canadians for the most part flattened the curve,” says Phil Otto, CEO of Revolve. “Now we need to turn our attention to help the backbone of the Canadian economy – small businesses – survive both the pandemic and the imminent recession. Hence, Step Up for Local.”